As a leading open-source platform for eCommerce, Magento offers no shortage of opportunities to create a unique website experience.
That much opportunity, though, can lead to a lot of confusion when deciding how best to design your website’s user experience.
Below are seven ways you can improve your Magento user experience to reduce cart abandonment, increase conversions and double down on creating the eCommerce empire of your dreams.
1. Focus On the Aesthetics
Sometimes, looks are everything. As vain as that sounds, a high-quality user experience begins with your website’s look and feel.
Attractive web design, beautiful hero product images, and accessible page layouts allow users to seamlessly navigate and engage with your webpage without confusion. Be sure your copy is as sleek and condensed as your look and feel is – as first impressions are formed in just milliseconds.
A clean, sleek design will also instill confidence in your brand, and leave a lasting impression on your current and prospective customers.
See how we can bring your website design to life.
2. Offer a Secure Payment Method
A key reason why potential customers abandon their cart is because of seemingly sketchy payment methods. No one wants to have their card or bank information compromised by an unsecured payment site, so when they see that there is no protection, they’ll often jump ship.
When you offer a secure payment method, it will instill a sense of security, trust, and confidence in your customers, and they’ll have no problem re-visiting your site to make more purchases.
Magento extensions that offer payment security and protection
Nailing down the right Magento extension to help instill confidence in your current and potential customers is major. We recommend the following:
- PayPal: The most popular payment extension, PayPal is well-known for its excellent reputation and secure payments. Payment options include credit (whether a third-party method or the PayPal-owned credit account), debit and Pay in 4, which offers users an interest-free way to enjoy their favorite products and pay over time.
- Braintree: Powered by PayPal, Braintree is an excellent payment gateway for smaller businesses trying to expand their global reach. It comes with the signature PayPal integration built-in, and also allows customers to add or delete specific payment information.
- Amazon Pay: Well-equipped with the same fraud protection available to shoppers on Amazon.com, the Amazon Pay extension allows customers to login and pay through their Amazon account – all while never leaving your site.
- Stripe: Designed to bypass payment complications and get businesses up and running faster, Stripe is well-known for accepting payments rather quickly. From Apple Pay to Bitcoin and Alipay, Stripe accepts a smattering of payment options, including all major credit cards.
- Authorize.net: Perfect for small to mid-sized businesses, Authorize.net allows customers to pay via credit card, e-check, Apple Pay, Visa Checkout, and PayPal. Its advanced fraud CVV verification
3. Optimize Your Site for Search
How will people engage with your business and buy your products if you’re invisible on search? If your business isn’t populating on search engines, you’re missing out on a huge opportunity to gain unexpected traffic and eventually conversions,
In a nutshell, customers that use search engines typically have a generally solid idea in mind of what they’re looking for. When writing pages, blogs, or more to build a robust content plan and website, an improved user experience comes in being able to easily identify with and
However, SEO updates don’t take magic, and optimizing your site isn’t an exact science. Be sure to add internal links throughout your website, and don’t forget to plug your social media handles wherever possible.
More importantly, focus on creating easily accessible URLs that seamlessly drive users to various products and services across your website – and be sure not to leave out the tags.
4. Write a Meaningful CTA
Let’s face it — most customers are pretty indecisive and fairly unactionable.
As decision fatigue plagues many shoppers’ decision-making abilities, a clear-cut CTA will drive them to the answer: that one product or service they’ve been thinking about buying.
More importantly, making CTA buttons visible and interactive will catch users’ eyes and drive them to complete their purchase. Always make sure this content is personalized and not generic, and try out an A/B test to see what drives the most purchases.
5. Minimize Work at Checkout
Another key aspect of improving the Magento user experience comes in providing your customers with a flawless checkout process.
While establishing an excellent eCommerce site reputation should be a major goal, a complicated checkout process will ultimately drive potential customers away.
According to the Baymard Institute, some 69.80% of online shoppers abandon their carts, and this is mainly due to an overcomplicated, drawn-out checkout process.
One-click checkout
Streamlining the checkout process is a surefire way to keep consumers coming back. One-click checkout, which allows users to complete their purchase after they’ve already entered their payment information, truly feeds into that instant gratification
Checkout as guest
While one-click checkout is a beautiful thing, there is one harsh truth that many eCommerce sites still haven’t accepted – people are absolutely tired of creating new logins just to purchase a single product or service.
Offering customers the chance to quickly checkout as a guest will still grant them all the same benefits of your brand, but faster. As the past two decades have dabbled in the art of instant gratification, guest checkout will help customers get what they want, faster.
6. Don’t Be Afraid to Tap Into FOMO
As FOMO – the fear of missing out – continues to play a major role in shaping shoppers’ checkout habits, it’s no wonder how a slight push can make a world of a difference for conversions.
That’s why we developed Trigger, the first FOMO-inducing plug-in made specifically for Magento. It elevates the user experience by providing in-the-moment reviews and consistent customer shopping insights. It also pushes shoppers to bite the bullet and complete their checkout with countdowns, limited stock warnings, and flash deals.
7. Hire an Expert Magento Development Team
When you partner with our team of Magento-certified experts, we’ll provide constant website maintenance to ensure your eCommerce vision is an ever-changing reality.
Be sure to check out our success stories and get in touch with us to learn where we can take your business.